Project Time: Apr, 2018 - Now
Position: Product Team Lead
Responsibility: Work closed with Technical Team to design & build the AR-Navigation & AR-HUD products from zero to one. Define the product functions & feature lists. Planning product iteration & optimization plans. Market & deliver the final product to OEMs.
Outcome: Release the industry's first AR-HUD smart windshield products；The AR-Navigation Product is first equipped on the car model - Cherry Exceed and will be release to market on Mar, 2019.
Based on the augmented reality technology, expand driver's visual boundaries and provide immersive driving experience.
AR-Navigation
Product Highlights:
1. Immersive experience: based on real-life enhancement and image recognition technology, through the real-time vehicle AR guide line, the navigation information is combined with the road real scene to provide users with an immersive navigation driving experience, without missing every intersection;
2. Cool interaction: combining virtual and real, driving like a game, making the boring driving behavior rich and interesting, enjoying different human-computer interaction pleasure;
3. Intelligent information push: Selective content can be pushed according to the driver's point of interest and the time available for attention. When the driver needs to concentrate on driving, AR displays the navigation information required for driving; when waiting for the red light or the automatic driving state, Baidu can push different content according to the user's personalized data, such as - nearby recommended restaurant, latest News, messages from friends, etc.
AR-HUD